Systems
I transform complex media ecosystems into scalable, revenue-generating platforms — unifying business, product, engineering, and data to drive operational excellence and unlock growth.
This work has powered multi-billion-dollar businesses across streaming distribution, Ad Tech, media finance, and analytics — modernizing legacy ecosystems and making execution measurable and explainable.
CovenantAI
I’m building an AI-powered contract intelligence platform focused on obligation tracking, cross-contract exposure, and workflow automation — applying lessons from contract, entitlement, and risk systems built at enterprise scale.
System Map
How the pieces connect
These systems are strongest when they share one operating reality — connecting commercial intent to execution, controls, and insight.
Inputs: deals, obligations, inventory, timing
Controls: rights, governance, auditability
Outputs: revenue, performance, risk visibility
Selected Systems
Sales, Marketing & CRM (Salesforce)
Where pipeline becomes execution — and forecasting becomes explainable.
CRM succeeds when it reflects how teams actually sell and collaborate. My focus is less on tooling and more on decision flow — reducing friction while making what’s real visible to the people accountable for outcomes.
- Industry-leading CRM + Deal/Account Management platform used across Content Distribution.
- Improved pipeline visibility, account health, partner support, and deal velocity.
- Shared operating system across Sales, Finance, Product, and Legal.
Outcome Snapshot
Evidence- Enabled revenue teams to operate from one truth across accounts, deals, and commitments.
- Improved visibility into partner performance and deal velocity at scale.
- Reduced friction between commercial execution and downstream reporting.
Ad Sales, Research & Traffic
Where inventory, demand, pricing, and delivery have to reconcile.
In advertising environments, systems only work when they mirror reality. I’ve led platforms and integrations that align the commercial promise with operational delivery — so teams stop arguing about numbers and start acting on them.
- Built one of media’s first ad sales optimization platforms, driving ~$40M incremental annually.
- Improved advertiser profitability transparency and supported sustained growth.
- Enabled early digital ad sales at scale through key platform integrations.
What changed
Evidence- Disconnected tools → a reconciled commercial + operational view.
- Upstream promises → downstream delivery with fewer surprises.
- Better pricing & pacing decisions with shared measurement.
Financial Systems (Ad Sales & Distribution)
Where commercial intent meets auditability.
These systems sit at the intersection of finance, sales, and operations. Precision matters, but so does speed — the goal is control that doesn’t create drag.
- Designed and launched automated remittance and payment platform.
- Enabled Finance to absorb 30% more revenue recognition with no added headcount.
- Improved transparency and control without slowing execution.
Outcome Snapshot
Evidence- Increased Finance capacity by ~30% with automation and cleaner workflows.
- Reduced ambiguity early — before it became downstream compliance risk.
- Strengthened auditability while keeping the business moving fast.
Legal, Contract, Rights & Risk Management
Where risk concentrates in exceptions, not templates.
Effective CLM isn’t document storage — it’s decision support. The work taught me that most contracts are standard, but the risk lives in the non-standard edge cases. Great systems convert “contract complexity” into usable signals.
- Built contract, entitlement, and risk management systems — first in the industry.
- Reduced manual oversight, eliminated compliance gaps, enabled 20% reduction in supporting headcount.
- Directly informs CovenantAI: obligation tracking, risk detection, and workflows.
Outcome Snapshot
Evidence- Made obligations legible to non-legal teams (Sales, Ops, Finance).
- Exceptions surfaced early, before they became surprises or disputes.
- Automation + controls enabled ~20% support headcount reduction.
Media Supply Chain & Distribution Platforms
Where content moves through constraints — fast, with governance intact.
Media supply chains are constraint-driven systems: rights, windows, partners, metadata, and timing. The best designs make constraints explicit so teams can move quickly without breaking governance or downstream reporting.
- Led cross-functional launch of 19 FAST channels in 6 months (~$80M Year 1 revenue).
- Modernized continuity and rights visibility across MVPDs, vMVPDs, AVOD/FAST platforms.
- Reduced handoffs and clarified ownership across complex workflows.
Outcome Snapshot
Evidence- Accelerated time-to-launch while preserving rights governance and partner obligations.
- Improved visibility into continuity and obligations across platform partners.
- Reduced operational friction across the content lifecycle.
Data & Analytics Platforms (AWS / Snowflake)
Where operational truth becomes decision support.
Analytics only matters when it changes decisions. I build data products that help teams see what’s happening, diagnose why, and decide what to do next — in time to act.
- Created enterprise Data & Analytics platform on AWS/Snowflake with real-time deal, revenue, and operational insights.
- Reduced reporting cycles from days to minutes and cut costs ~10%.
- Unified operational, financial, and commercial data into one workable view.
Outcome Snapshot
Evidence- Reporting cycles: days → minutes (real-time operational visibility).
- Lowered reporting costs ~10% while improving confidence in the numbers.
- Connected Sales, Finance, Legal, and Ops through shared metrics and definitions.
Throughline
I’m a builder who sits at the intersection of business intent and technical execution — translating complex workflows into platforms that scale. The pattern is consistent: modernize legacy ecosystems, make operational truth real-time, and strengthen governance while accelerating delivery.
Operating model
The work is usually not “more features.” It’s tightening the loop between what the business is trying to do and what the system actually causes people to do — with governance intact.